Outbound plan · HumanrisQ · November 2026

Found, Filmed, Followed Up

We find the firms most exposed to a tribunal, reach their leaders with a short video from you or your son, and follow up without ever being pushy. Both brands, one CRM, every week.

Enterprise and SME Care homes first Any sector you choose

From our call: your first 10 customers in January, and a way for your son to sell that doesn't start with a cold call.

Watch first · 5 min Ivo walks you through the plan Finding and scoring firms, the videos and follow-up, a page in each brand, then the terms.
Part 1 Finding firms Who's exposed, and why now
  1. Sourced
  2. Signals
  3. Scored
 Part 2 Video and follow-up You record, it follows up
  1. Record
  2. Send
  3. Follow up
 Part 3 Their page In either of your brands
  1. HumanrisQ
  2. SME brand
  3. Care

Worked example: care homes, the sector you raised. Every claim has a source at the bottom.Start with Part 1 ↓

Part 1 · Finding firms

Sourced, Signalled & Scored

Finding the right firms is most of the work. We agree who's a fit with you in week 1, then tune it every week on what books.

  1. 01
    Sourced

    Every source, one record

    Care groups and care homes, region by region, each merged into one record.

    • Enterprise: 250 staff and up, the board
    • SME: 20 to 250 staff, the owner or MD
    • Your contacts and clients taken out

    Hallmark Care Homes, foundMerged into 1 record

    Their websiteAneurin BrownCEO
    Their website24 homesEngland and Wales
    Care reviewsTop 20 group11 years running
    HC

    Hallmark Care HomesFamily-owned, first home in 1997

    In the list
    • ProductHumanrisQ, enterprise
    • SectorCare: residents and families every day
    • BuyerThe person who runs it
    • Your listChecked against your contacts, week 1
  2. 02
    Signals

    Why now

    The law moved on 30 October. Signals show who it hits hardest, each one checked against the firm.

    • Your sector problems first
    • Ours added, then tested
    • A new sector whenever you spot one

    Signals at Hallmark4 found

    • Residents and visitors, every shift24 homes, and since 30 October it's the employer's riskYours
    • Three in four staff are women75.6%, and no menopause support among their benefitsYours
    • Named in 6 tribunal decisionsOn GOV.UK since 2017, the latest in February 2024Ours
    • Growing: 15 more homes by 2030New teams, and new managers to trainOurs
  3. 03
    Scored

    Only passes get a message

    Scored out of 100. Under 70, no message.

    Aneurin Brown, scoredCEO, Hallmark Care Homes

    94of 100

    Passes

    Ready for a message

    • SectorCare, nursing teams30/30
    • ExposureVisitors daily, some support in place20/25
    • Size24 homes, over 250 staff15/15
    • BuyerCEO20/20
    • SignalTribunals, workforce, growth9/10
94, passes

Aneurin passes. On to the video.

Video and follow-up ↓

Part 2 · Video and follow-up

Real Video, Patient Follow-Up

You on camera, 60 seconds at a time. Then a couple of follow-ups, well spaced and never pushy: the part you said is where the money is.

60 sec Key targets

A video just for them

For the boards you want most. The script sits beside the camera: one click records, one click sends.

Recorded by you or your son

Once Everyone else

One video per sector

Say, what's changed for care homes. Each firm still gets a page researched for them, and the video is introduced as what it is.

About an hour a week covers both

The first message

Laurence FinnFounder, HumanrisQ

LinkedIn

Hi Aneurin,

Eleven years in a row as a Top 20 care group, across 24 homes, is quite a record.

Since 30 October, care groups carry new liability for how residents and visitors treat their staff. Here's a short video on how we help care groups with it: meet.humanrisq.com/aneurin-7k2d

Laurence

Their name Our research Their page

Short on purpose: the video and the page do the selling.

Then it follows up

Aneurin's follow-upRuns itself, two at most

  1. Day 0

    Connection requestFrom your LinkedIn

  2. Accepts

    The message and his pageAs on the left

  3. +7 days

    One more short videoOr a podcast clip on the same theme

  4. +14 days

    One email, with his pageOnly if LinkedIn stays quiet

  5. Replies

    Everything stopsOn his CRM record, and you hear straight away

No reply after that, and he hears nothing more.

Message ready

Aneurin hears from you. On to his page.

Their page ↓

Part 3 · Their page

Their Page, in Either Brand

Two products, two brands, one engine. Each page carries what we found about the firm, your video and your own ask.

AB

Aneurin BrownCEO, Hallmark Care Homes

94Passes

  • Size24 homes across England and Wales
  • OwnedFamily-owned, first home in 1997
  • NoticedA Top 20 care group, 11 years running

Your HumanrisQ brand, with a demo as the ask.

meet.humanrisq.com/aneurin-7k2dOpen full page
SK

Sunil KapilManaging Director, Kapil Care Homes

81Passes

  • SizeThree homes in North Lincolnshire
  • OwnedFamily-run, started by his parents
  • NoticedA carehome.co.uk Top 20 Award, six times since 2017

Your SME brand, with a 20-minute conversation as the ask.

meet.humanrisq.com/sunil-3m8qOpen full page

How we'll know

Demos and conversations booked with firms that fit. Every one sits on its CRM record, from the first message to the booking.

Connected tools

Every Source, One Connection

We reach thousands of data tools through one connection, so a new signal takes days to add, not a new subscription. These are where we'd start for you.

4,000+data tools, one connection

Where we'd start

Companies HouseWho runs it, their age, and what's changed

Google MapsEvery care home, region by region

GlassdoorStaff reviews on managers and culture

Tribunal decisionsFirms already named in a published claim

CQCRatings and inspections, for care

LinkedInThe right leader, job moves, headcount

Job adsWho's hiring nurses, or a first HR lead

Your podcastWho reacts to the clips, comments and follows

Their pageWho watched, and for how long

One record per firm, scored, in your CRM. Every source merged, every signal dated.

Your podcast, feeding the engine

You post clips from It Starts With People most days. We connect them up: everyone who engages goes through the same checks, and those who fit hear from you on that theme.

Your clips go outJust as now

People engageReactions, comments, follows

The same checksFit, size, signals, score

Leaders who passHear from you on that theme

Everyone else just keeps enjoying the clips

Alongside you

Ready to Sell, Day One

We train your son on the system, and set you up on a CRM if you need one.

Videos, not cold calls

We help, guide and train him, so he's confident from his first video.

  • A guide for every video: what to say, and for how long
  • His queue each morning, the script beside the camera
  • Every follow-up written and sent for him
  • His first videos and replies reviewed with him
  • Tuned with him every week on what books

Timeline

Three Months, Ending at Launch

  1. November

    Set up, first firms

    • Who's a fit, agreed with you
    • Signals and scoring built
    • CRM and accounts connected
    • Care sector video recorded

  2. December

    Follow-ups and podcast join

    • Care groups and care homes first
    • Your son's first videos
    • Podcast engagement joins
    • Next sector from what books

  3. January

    Launch, conversations open

    • Enterprise and SME both running
    • Every reply on its CRM record
    • Keep going together, or hand over

To start

What We'd Need From You

  • Who you'd love as a customer, and who's off-limits
  • Your contacts and live conversations, so they're skipped
  • LinkedIn and email for you and your son
  • About an hour a week between you, to record

Terms

Our usual rate for the full engine: £3,500 a month

£2,500a month

Everything on this page, run on your own sales tools.

  • Three-month minimum, long enough to build, test and refine
  • Both brands, enterprise and SME, in one engine
  • The prospecting is on us: every source above, found, checked and scored
  • As many senders as you want: you, your son, anyone you add
  • Your son trained on the videos and the follow-up
  • Your own tools, set up by us, so nothing moves if we step back

A partnership, not a project. Every week we find the firms, reach out, follow up and tune what books, all in your CRM, alongside you and your son.

Sources

Where Every Claim Came From

Checked 6 November 2026.

  1. Since 30 October 2026, an employer is liable when a third party, such as a client, patient or visitor, harasses its staff, unless it took all reasonable steps to prevent it

    Browne Jacobson, ERA 2025 changes from 30 October 2026 CMS, harassment law reform

  2. Hallmark Care Homes: family-owned, first home in 1997, 24 homes across England and Wales, a Top 20 Care Home Group on carehome.co.uk for the 11th year running

    Hallmark Care Homes, About us

  3. Hallmark: Aneurin Brown signs as CEO, over 250 staff, 75.6% of them women, a median gender pay gap of 0.3% (snapshot 5 April 2025). Their About page still calls him Managing Director

    Hallmark, Gender pay gap statement

  4. Hallmark: Mental Health First Aiders in every home, an EDIB roadmap, and the staff benefits listed, with no menopause support among them

    Hallmark Careers EDIB Benefits

  5. Hallmark: targeting 15 more care homes by 2030, 10 of them through acquisition

    The Care Home Environment, 4 Aug 2025

  6. Hallmark Care Homes companies named in 6 published tribunal decisions, from February 2017 to February 2024

    GOV.UK, Employment tribunal decisions

  7. Kapil Care Homes: family-run, started by Dr Gyan Kapil and Pam, Sunil Kapil as Managing Director, three homes (Ascot House, Balmoral House, Carisbrooke Manor) in North Lincolnshire, carehome.co.uk Top 20 Awards for 2017 to 2019 and 2022 to 2024. Their site talks about care for residents, with nothing yet on how staff are supported

    Kapil Care Homes, About Work with us

  8. Kapil's three homes are each rated Good overall and Good for Well-led (reports published March 2019, February 2021 and March 2021)

    CQC, Carisbrooke Manor Balmoral House Ascot House

  9. Your first 10 customers in January, your two products, the 14 pillars and the credit score dial, your son selling, the care home sector problems, follow-up, an hour a week to record

    Our call with you, 6 Nov 2026

  10. Your SME brand: “What would your evidence say?”, “Existence isn't evidence of effectiveness”, the five moments, the 20-minute conversation

    Your SME site

  11. HumanrisQ: the governance platform for human risk, “Employment Risk, Quantified”, Request a Demo

    humanrisq.com

  12. It Starts With People, your podcast, with clips on your LinkedIn most days

    YouTube, @ItStartsWithPeople

  13. Companies House shows each director's month and year of birth

    Companies House

  14. CQC publishes ratings and inspection reports for care homes in England

    Care Quality Commission

  15. Attio's Free plan: up to 3 seats and 50,000 records

    Attio, Pricing

  16. Over 4,000 data tools through one connection

    Our data connection's catalogue, 6 Nov 2026